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Setting the Right Rent

Many landlords either underprice out of fear of vacancy, or overprice and wonder why no one calls. Here's how to find the sweet spot.

How to research the market

  1. Search OLX, NoBroker, and Housing.com for similar flats in your exact locality — same BHK type, similar floor, similar furnishing.
  2. Note the range of rents being asked, not just an average.
  3. Ask your building's watchman or society members what neighbouring flats have recently rented for. They always know.
  4. Set your price at the upper-mid range, not the ceiling. This leaves room for one dignified round of negotiation without underselling yourself.

Don't let brokers undercut you

If a broker ever says "itna koi nai dega," treat it as a red flag, not advice. Thank them politely and conduct your own research. The market will tell you the truth; brokers tell you what closes their deal fastest.

Practical test

List your flat at your asking price for two weeks. If you receive zero serious enquiries, adjust down by 5–10%. If enquiries flood in immediately, you may have priced it slightly low.

Planning rent increases

Under 2025 rental guidelines, rent can typically be revised only once every 12 months, and you must give the tenant proper written notice well in advance. Build a rent escalation clause into your agreement from day one — a standard 5–10% annual increase at renewal time. This prevents awkward conversations later and ensures your income keeps pace with rising maintenance costs.

When to accept a lower rent

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